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WEET-BIX, My Way + Massiv Metro

Influencer partnership

Food blogger

Refilwe Chirwa - @refilweskitchen

How WEETBIX partnered with some incredible local brands and influencer Refilwe Chirwa of Refilwe’s Kitchen.

Bokomo WEET-BIX previously ran a campaign called "My Way" which centred around driving the health benefits of WEET-BIX. Bokomo WEET-BIX would like to extend this campaign now. Awake Online ran an extension campaign which supported and amplified the messaging and promotion of the WEET-BIX brand and products through the "My Way" campaign.